The world's largest collection of
lab grown diamonds
Finding your customer’s perfect diamond is now as easy as online shopping
Express 1-2 day delivery options
Free 30-day credit terms available
Free 35-day returns policy
Quality control & logistics managed
Consolidated shipping & invoicing
The largest collection of natural & lab grown diamonds, plus gemstones, melee & more
1.6 million natural & lab grown diamonds
35,000 coloured gemstones
Melee in all sizes, colors & clarities
Brilliance without inventory
Our diamond showcasing tools empower retailers to present any stone in our collection to customers in-store or online, so you never lose a sale for lack of inventory again.
In-store Virtual Showroom
Showcase any stone in our collection to in-person customers with high quality 360-degree videos and zero inventory risk.
Online Diamond Feeds
Showcase our collection of diamonds and gemstones on your website with control over quality, size and more, using our API.
Get a personalized product tour
Jeweler-founded, with a vision for the industry
Your partner in brilliance
24-hour customer support
Wherever you are, whatever the time, you can depend on our trusted Customer Support Team to resolve all technical and product queries as quickly as possible.