Our mission is to empower our customers to grow their business and increase their profits.
The idea of Nivoda was inspired by the ongoing inefficiency of diamond trading. We set out to develop the solution to help businesses, regardless of their size or location, increase their sales and margins, whilst removing the operational burden of sourcing diamonds.
Our story
April 2017
Nivoda officially starts trading and the London office opens
April 2018
Amsterdam and Hong Kong offices open
November 2019
Mumbai office opens
August 2020
Nivoda adds lab grown diamonds to its inventory
September 2020
Nivoda launches mobile app and Customer Facing Mode
October 2021
New York office opens and Nivoda's inventory hits 1,000,000 diamonds
June 2022
Nivoda launches its credit facility, 'Nivoda Capital'
September 2022
Nivoda wins at the UK Jewellery Awards
November 2022
Nivoda wins at the Professional Jeweller Awards
June 2023
Nivoda adds gemstones to its inventory
Our leadership team
Chief Executive Officer
David Sutton
After spending his whole professional life in the diamond and jewelry industry, living and running businesses in South Africa, Hong Kong and the UK, David has a wealth of knowledge and experience which he has channeled into Nivoda. It is his mission to remove the financial and logistical obstacles faced by diamond traders and for Nivoda to be by far the largest and most trusted marketplace for the jewelry industry where people come to find everything they need to best serve their customers and strengthen their profits.
Chief Technology Officer
Andre Woons
Andre has over 10 years of experience in software engineering and leads the technical strategy and development of Nivoda’s platform. He is focused on building the global infrastructure for the jewelry industry to trade as efficiently as possible, reducing the time taken to search, buy, ship and pay. Andre’s mission is to help retailers of all sizes to increase their profits through Nivoda’s real time inventory and sales enablement tools.
Chief Financial Officer
Bas Lustenhouwer
Bas joined Nivoda as CFO in September 2018. He has seven years of experience in investment banking at Kempen & Co and Nomura International. He has worked on over 25 Equity Capital Markets and M&A transactions. As an economist, he is driven to bring efficiency to the global jewelry industry and improve the profitability of Nivoda’s buy-side and supply-side customers.
Chief Product Officer
James Morgan
James joined Nivoda as CPO in August 2022. Prior to joining Nivoda he led Amazon’s Prime business in Europe and has nine years of product and operations experience in technology companies including Amazon and Betfair. He also worked across the retail, technology and media industries as a consultant for BCG. As a product leader, he is driven to innovate on behalf of suppliers and retailers across the global jewelry industry to improve the way Nivoda’s buy-side and supply-side customers discover and source their products.
Togetherness through diversity
Nivoda's innovation thrives on diverse talents from over 300 employees, united by a variety of perspectives and backgrounds.
