Case study
Nivoda x Flawless Fine Jewellery
01/20/2023
How Nivoda Helps Flawless Fine Jewellery Save £100,000/Year
Learn how Flawless Fine Jewellery, a beloved brick-and-mortar jeweler in London, uses Nivoda to source from global suppliers effortlessly and boost in-store traffic and sales.
- 1,400+ purchases using Nivoda
- 1,200+ hours saved per year
- £100,000+ saved per year
Rupa Liechti | Director, Flawless Fine Jewellery
About
Based in the heart of Hatton Garden in London, Flawless Fine Jewellery has provided customers with bespoke rings since 2011. The team at Flawless recently doubled down on a three-step sales model: Drive traffic to their online site, convert site traffic into IRL shoppers, and provide an excellent live customer experience. Their partner of choice to make it happen? Nivoda.
The Challenge
Manually sourcing from hundreds of global suppliers
Before Nivoda, Flawless operated as a brick-and-mortar retailer and was looking to dive deeper into online sales to expand their product offerings. Unfortunately, the overhead on managing hundreds — if not thousands — of unique suppliers around the globe at once was untenable.
According to Rupa Liechti, Director of Flawless, if they hadn’t discovered Nivoda, they would have had to set up an entirely new department (a drain on time, money, and team labor) to focus on supplier logistics: from international payments to quality checks to tracking deliveries.
The Solution
Source and sell products using a centralized platform
Since discovering and joining Nivoda, the team at Flawless has found their ideal solution for both streamlining diamond procurement and driving in-store sales success.
1. Access the best-priced stones worldwide
It’s easy to navigate the Nivoda marketplace, says Rupa, and Flawless can always find what they need from our “amazing” selection of lab-grown diamonds. The 1.6+ million stones listed on Nivoda are both higher-quality and cheaper-priced due to our long-standing relationships with international suppliers — something independent retailers usually struggle with.
2. Nivoda handles the end-to-end logistics for you
The Flawless Team simply purchases as many stones as they need from however many suppliers. “Just press one button, and it gets fulfilled,” Rupa explains. Nivoda executes the rest. That includes QC, consolidating your invoices and payments (no currency exchange required), real-time updates on delivery of your stock, and even taking care of returns.
3. Use Nivoda to supercharge your in-person sales
Every sales associate at Flawless is trained to use Nivoda’s Customer Facing Mode (CFM). Whether the customer has questions about specific prices or the difference between lab-grown and earth-mined, the Flawless team can pull up that info with CFM and assist them immediately.
In addition, the seller and the customer can browse Nivoda’s global inventory and filter to find the perfect stone. Maximizing their offerings in turn maximizes the likelihood of conversion on every Flawless shopper.
The Results
At a glance, Flawless Fine Jewellery has leveraged Nivoda to drive three distinct outcomes:
- 1,400+ purchases using Nivoda
- 1,200+ hours saved per year
- £100,000+ saved per year
“I can’t stress how relieved we are,” Rupa tells us of Nivoda’s impact. Nivoda has ultimately turned Flawless into a more competitive jeweler (both online and in-person) and enabled them to focus on what they truly care about: growing their business and servicing their customers.
The Future
Scale seamlessly with Nivoda’s turnkey solution
Looking forward, Rupa predicts scaling Flawless will be far easier with Nivoda’s support. Our platform has freed up critical time and money that would’ve been wasted on chasing down suppliers — and can now go toward closing sales and driving revenue.
